SFMC Email Tech Development Manager

<p><strong>The Role:</strong></p><p>Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.</p><p></p><p><strong>Responsibilities:</strong></p><ul><li><p>Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.</p></li><li><p>Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.</p></li><li><p>Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.</p></li><li><p>Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.</p></li><li><p>Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.</p></li><li><p>Promote and share industry best practices related to development, strategy, testing, and accessibility.</p></li><li><p>Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.</p></li><li><p>Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.</p></li><li><p>Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.</p></li><li><p>Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.</p></li><li><p>Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.</p></li><li><p>Drive innovation in customer communications and template design, fostering a culture of continuous improvement.</p></li><li><p>Collaborate with deliverability and rendering partners to monitor and ensure optimal communication performance.</p></li><li><p>Oversee the development of personalized, dynamic content and its integration into commercial and loyalty communications.</p></li><li><p>Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.</p></li><li><p>Assist in resource planning and workload management within the email development team.</p></li></ul><p></p><p><strong>Requirements:</strong></p><ul><li><p><strong>Educational Attainment</strong></p><ul><li><p>Bachelor's degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.</p></li></ul></li><li><p><strong>Critical Experience &amp; Expertise</strong></p><ul><li><p>Salesforce Marketing Cloud Email Specialist certification or Salesforce Certified Marketing Cloud Developer certification (required).</p></li><li><p>Minimum of 3-4 years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.</p></li><li><p>Strong working knowledge of SQL, AMPscript, and HTML for email development, troubleshooting, and dynamic content.</p></li><li><p>Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.</p></li><li><p>Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.</p></li></ul></li><li><p><strong>Technical Skills &amp; Knowledge</strong></p><ul><li><p>Strong marketing automation strategy and implementation experience with email products, CRM tools and systems.</p></li><li><p>Experience engaging and influencing cross-functional working partnerships in a global organization.</p></li><li><p>Experience working within a complex business with a range of stakeholders with different needs.</p></li><li><p>Ability to maintain a service-oriented team culture that delivers consistent, high-quality work.</p></li><li><p>Strong project management skills to juggle multiple projects, often with tight deadlines.</p></li><li><p>Excellent organizational skills with extreme attention to detail, accuracy, and accountability.</p></li><li><p>Strong interpersonal and above-average communication skills.</p></li></ul></li><li><p><strong>Nice to have</strong></p><ul><li><p>Familiarity with Mobile Studio and integrating mobile messaging campaigns.</p></li><li><p>Experience with project management methodologies (e.g., Agile) and tools.</p></li><li><p>Additional Salesforce Marketing Cloud certifications beyond the required one.</p></li></ul></li></ul>