SFMC Email Tech Developer

<p><strong>The Role: </strong></p><p>Manage, execute, and optimize SFMC email and mobile development for our customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.</p><p></p><p><strong>Responsibilities: </strong></p><ul><li><p>Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.</p></li><li><p>Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.</p></li><li><p>Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,</p></li><li><p>Write and optimize SQL queries to manage and manipulate data within SFMC databases.</p></li><li><p>Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.</p></li><li><p>Promote and share industry best practices related to development, strategy, testing, and accessibility.</p></li><li><p>Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.</p></li><li><p>Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.</p></li><li><p>Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.</p></li><li><p>Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.</p></li><li><p>Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.</p></li><li><p>Drive innovation in customer communications and template design, fostering a culture of continuous improvement.</p></li><li><p>Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.</p></li><li><p>Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.</p></li><li><p>Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.</p></li><li><p>Assist in resource planning and workload management within the email development team.</p></li></ul><p></p><p><strong>Requirements: </strong></p><ul><li><p>Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.</p></li><li><p>Four years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions. </p></li><li><p>Salesforce certifications are a plus.</p></li><li><p>Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.</p></li><li><p>Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.</p></li><li><p>Experience with project management methodologies (e.g., Agile) and tools is advantageous.</p></li><li><p>Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.</p></li></ul><p></p><p><strong>Technical Skills and Knowledge:</strong></p><ul><li><p>Strong marketing automation strategy and implementation experience with email products, CRM tools and systems</p></li><li><p>Experience engaging and influencing cross-functional working partnerships in a global organization</p></li><li><p>Experience of working within a complex business with a range of stakeholders with different needs</p></li><li><p>Ability to maintain a service-oriented team culture, that delivers consistent, high- quality work for our complex stakeholder group</p></li><li><p>Strong project management skills to juggle multiple projects often having tight deadlines</p></li><li><p>Excellent organizational skills with extreme attention to detail, accuracy and accountability</p></li><li><p>Strong interpersonal and above-average communication skills</p></li></ul>