Marketing Analyst - Senior

SOFTSWISS

Warszawa, PL, Poznań, PLRemoteFreelance

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<h2>Overview:</h2><p>SOFTSWISS is hiring a Marketing Analyst to join our Marketing team.<br>You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.</p><h2>Purpose of the role:</h2><ul><li><p>You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth</p></li><li><p>You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives</p></li><li><p>You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency</p></li><li><p>You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility</p></li></ul><h2>Key responsibilities:</h2><ul><li><p>Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives</p></li><li><p>Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making</p></li><li><p>Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends</p></li><li><p>Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities</p></li><li><p>Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution</p></li><li><p>Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations</p></li><li><p>Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities</p></li><li><p>Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact</p></li></ul><h2>Required Experience:</h2><ul><li><p>Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level</p></li><li><p>5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments</p></li><li><p>Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis</p></li><li><p>Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation</p></li><li><p>Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting</p></li><li><p>Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling</p></li><li><p>Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis</p></li><li><p>Experience working with BI and visualization tools such as Tableau or Power BI</p></li><li><p>Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders</p></li><li><p>Senior-level experience in analytics or performance-focused roles</p></li></ul><h2>Nice to have:</h2><ul><li><p>University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field</p></li><li><p>Experience working in large international B2B technology companies</p></li><li><p>Experience with AI-assisted engineering and data pipelines</p></li><li><p>Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives</p></li></ul><h2>Our Benefits:</h2><ul><li><p>Full-time remote work opportunities and flexible working hours</p></li><li><p>Private insurance</p></li><li><p>Additional 1 Day Off per calendar year</p></li><li><p>Sports benefit</p></li><li><p>Comprehensive Mental Health Programme</p></li><li><p>Free online English lessons with a native speaker</p></li><li><p>Generous referral program</p></li><li><p>Training, internal workshops, and participation in international professional conferences and corporate events</p></li></ul>

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