Marketing Analyst - Senior

SOFTSWISS

Warszawa, PL, Poznań, PLRemoteFreelance

Is this role a fit for you?

Upload your resume and see this job scored against your skills, experience, pay, and preferences — no account needed.

<h2>Overview:</h2>SOFTSWISS is hiring a Marketing Analyst to join our Marketing team. You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.<h2>Purpose of the role:</h2><ul><li>You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth</li><li>You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives</li><li>You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency</li><li>You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility</li></ul><h2>Key responsibilities:</h2><ul><li>Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives</li><li>Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making</li><li>Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends</li><li>Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities</li><li>Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution</li><li>Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations</li><li>Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities</li><li>Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact</li></ul><h2>Required Experience:</h2><ul><li>Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level</li><li>5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments</li><li>Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis</li><li>Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation</li><li>Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting</li><li>Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling</li><li>Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis</li><li>Experience working with BI and visualization tools such as Tableau or Power BI</li><li>Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders</li><li>Senior-level experience in analytics or performance-focused roles</li></ul><h2>Nice to have:</h2><ul><li>University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field</li><li>Experience working in large international B2B technology companies</li><li>Experience with AI-assisted engineering and data pipelines</li><li>Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives</li></ul><h2>Our Benefits:</h2><ul><li>Full-time remote work opportunities and flexible working hours</li><li>Private insurance</li><li>Additional 1 Day Off per calendar year</li><li>Sports benefit</li><li>Comprehensive Mental Health Programme</li><li>Free online English lessons with a native speaker</li><li>Generous referral program</li><li>Training, internal workshops, and participation in international professional conferences and corporate events</li></ul>

Similar roles