Social Media Manager

TRUFF

New York, New York, New York, United StatesRemoteFull Timecompetitive salary

Is this role a fit for you?

Upload your resume and see this job scored against your skills, experience, pay, and preferences — no account needed.

About Truff TRUFF is a premium truffle-infused condiments brand born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her Favorite Things. After six years on Oprah's Favorite Things list and several groundbreaking new hot sauce flavors, TRUFF has become one of the fastest growing brands in the hot sauce category. Over the last few years, TRUFF has built on its unique flavor profile to launch new products in complementary condiment categories including pasta sauce, mayo, oil, and seasonings. TRUFF's uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment. TRUFF has also become a major player in retail, now carried in well over 15,000 doors across the country. That retail growth is something we are incredibly proud of. And as we continue building on that foundation, we are just as excited to revamp the digital origins and DNA of what made TRUFF accelerate in the first place. This is a brand that was built online, and we are ready to bring that energy back in a big way. THE ROLE TRUFF is rebuilding its brand marketing presence from the ground up, and we want the right creative voice leading the charge. This is a role for someone who genuinely loves social media, not someone who manages it. You understand what makes content connect, you have a point of view, and you know how to translate a brand story into something people actually want to watch, share, and talk about. You will work directly with the founders and marketing leadership, owning our social strategy and content across all platforms. You will also be a key part of rebuilding the relationships we have with the creators, food personalities, and chefs who have championed TRUFF over the years and developing new ones. This is a creative leadership role with real ownership and real visibility. What You'll Own Social media and content Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. Strategy, content planning, and day-to-day execution are all yours. Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next. Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for. Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human. Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work. Content that converts Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage- Make TRUFF feel like a habit through simple, craveable, usage-led content. Connect social storytelling to demand-driving moments across launches and retail Creator and influencer relationships Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. Bring new ones in too. These relationships matter to us. We want creators who genuinely love what we make, and we want to show up for them in return with great product, real communication, and mutual respect. Identify and connect with new voices in food, lifestyle, and culture who align with where TRUFF is going. Lead our organic product seeding by thoughtfully matching the right products with the right people at the right moments. Partner with chefs and culinary creators to develop genuine usage occasions and recipe content that showcases our products in the hands of people who truly love cooking. Work closely with our e-comm team so creator content can be used across paid media campaigns in a way that still feels authentic to the creator's voice. Content production Concept and produce content hands-on. This role is for someone who is comfortable behind the camera and in the edit, not just in the brief. Develop creative frameworks for each product line that give us angles to explore across organic and paid content. Collaborate with external creators, photographers, and videographers when the project calls for it. Build a library of content that covers the full range of occasions including cooking at home, entertaining, gifting, and everyday meals so we always have something worth posting. Community and brand Re-engage our 10,000+ member Facebook VIP community. These are some of our most passionate fans and they deserve real attention and energy. Be present in the comments, DMs, and conversations where TRUFF shows up. Community building is part of this role, not an afterthought. Work with marketing leadership on brand collaborations, PR moments, and product launches so our social presence is always pulling in the same direction. Help shape how the rebrand comes to life online. This is a real creative opportunity. Performance and reporting Track what's working across reach, engagement, follower growth, and content performance and use that to keep improving- Share regular updates with founders and marketing leadership with clear takeaways, not just numbers- Help identify which content deserves to be amplified through paid media based on how it performs organically Requirements WHO YOU ARE You have genuine creative opinions about social media. What's good, what's tired, and what TRUFF should be doing differently. You're a strong content creator in your own right. Comfortable behind the camera, in the edit, and in the caption. You care about food, cooking, and flavor. Not because the job requires it, but because it's actually part of your life. You've built real relationships with creators and understand that those relationships work best when there's genuine mutual value on both sides. You're comfortable working directly with founders and leadership. You can share ideas, take feedback, and keep things moving. You think about content strategically and creatively at the same time. You can zoom out to see the bigger picture and then go make the thing. You understand how organic content and paid media connect and you think about that relationship naturally. You are driven by doing great work. The kind you're proud to put your name on. Experience And Qualifications 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency. A body of work across social platforms including Instagram, TikTok, YouTube, and Meta that shows range, creativity, and a genuine understanding of what performs. Hands-on video production skills. You can shoot, edit, and deliver content without waiting on a production team. Experience building and maintaining real relationships with creators, influencers, and talent in the food and lifestyle space. An understanding of how the platforms actually work. Not just the theory, but what's currently performing and why. Experience in a fast-moving environment where you've had to figure things out with limited resources. Familiarity with social analytics, scheduling tools, and what the data is actually telling you. A portfolio that makes us want to hire you before we finish looking at it. WHY TRUFF A brand people actually love TRUFF has a fanbase that showed up organically. People who genuinely love the product, share it unprompted, and have been asking us to be louder online. That's a rare starting point. You Get To Define What This Looks Like We are rebuilding our digital presence from scratch. The person who takes this role gets to set the tone, establish the voice, and shape what TRUFF looks like online for the next chapter. Direct access to the founders Your ideas will land directly with the people who built this brand. No layers, no approval mazes. Good thinking gets acted on quickly here. The timing is genuinely exciting New products, a full rebrand, and an e-comm relaunch. There is more going on at TRUFF right now than there has been in years. The content practically writes itself. Benefits Competitive Salary Performance Bonus Equity Comprehensive Health, Dental, Vision & Life Insurance 401(k) with 3% company match Generous PTO, Sick Time, Holidays & Parental Leave Wellness, Internet & Cell Phone Stipends Company-provided laptop Please mention the word **CHIVALROUS** and tag ROjox when applying to show you read the job post completely (#ROjox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human. Tags: exec, consulting, designer, customer support, marketing, ops, sales, backend, ecommerce, shopify, full time, speech, video, content writing, stats, golang, medical, social media

Similar roles