Meta Ads Coordinator

The Role: We are a premier digital marketing and e-commerce strategy firm headquartered in Miami. Since its inception over ten years ago, we have grown client revenue by over $500M through its expertise in e-commerce and lead generation. As we continue to grow, we are looking for a talented Meta Ads Coordinator to support our team in managing ad campaigns across Meta platforms and contribute to our clients' success. Responsibilities: • Campaign Coordination: Assist in the creation and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies. • Ad Account Support: Help with the day-to-day operations of ad accounts, including setting up campaigns, tracking performance, and managing budgets. • Work with the design team to gather creative assets, submit design requests, and ensure that all ads are properly launched with the right visuals and copy. • Performance Monitoring: Conduct daily performance check-ins on active campaigns, monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). • Campaign Optimizations: Assist in analyzing campaign data and provide insights to optimize ad performance for better results. • Identify trends and make recommendations for improving targeting, ad formats, and bidding strategies. • Reporting: Prepare regular performance reports for clients, including summaries of key metrics and campaign highlights. • Client Communication Support: Help communicate with clients regarding campaign updates, performance insights, and any changes or adjustments to be made. • UGC Script Development & Requests: Develop User-Generated Content (UGC) scripts, submit requests via Billo, and place orders for UGC materials to support ad campaigns. • Client Onboarding Assistance: Assist with client onboarding by gathering relevant information and supporting the account management team during the setup process. • Team Collaboration: Collaborate closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently and in line with overall marketing strategies. • Participate in team meetings, providing updates on campaign performance and contributing to brainstorming sessions for new ideas. Qualifications: • Bachelor’s degree in Marketing, Advertising, Communications, or a related field. • 1-3 years of experience in digital marketing, with a focus on Meta ad platforms (Facebook, Instagram). • Strong organizational skills with the ability to manage multiple campaigns and deadlines. • Proficiency in Meta Ads Manager and basic understanding of performance metrics such as CTR, CPC, and ROAS. • Excellent communication skills, with the ability to provide clear updates and insights to the team and clients. Tools You've Worked With: • Meta Ads Manager (Facebook, Instagram) • Google Analytics • Segmetrics • Swipe Pages • Canva • Third-party ad management tools • Shopify • Asana Industries You're Experienced In: • Health and Wellness • Sports Medicine • Digital Marketing • Hospitality/Restaurants • E-commerce