Strategist - SEO & AEO

Similarweb

Burlington, MAHybridFreelance

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At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights. Work alongside Similarwebbers from around the globe who are bright, curious, practical, and genuinely good people. About the Role Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead. We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients. You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams. If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you. Why This Role, Why Now The search and paid media landscape is going through its biggest shift in years: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out. Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively. AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead. Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day. What You'll Do Your core focus is being the subject matter expert that clients and internal teams turn to when they need a real practitioner's perspective on search and paid media. Client & Revenue Impact Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction. Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate. Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists. Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack. Search, AEO & GEO Strategy Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it. Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies. Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools. Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations. Paid Media Intelligence Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data. Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape. Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend. Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data. AI-Driven Workflows & Innovation Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables. Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product. Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively. Product Feedback & Market Intelligence Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. Such feedback should be curated and made applicable to various core industries we service. Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence. Monitor and report on product KPIs, adoption trends, and solution health across the book of business. What We're Looking For Must-Haves 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts. Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate. Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now. Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it. Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions. Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike. Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed. Nice to Have Experience working with B2B SaaS companies or marketing technology platforms. Familiarity with competitive intelligence tools or market research platforms. Experience presenting at industry events, writing thought leadership content, or building training programs. Existing network within the performance marketing agency world. **At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.** The base salary range for this position in the Burlington, Massachusetts area is $130,000 to $170,000, plus benefits, including: medical, dental, and vision insurance, 401K plan, potential equity, employee stock purchase plan, and paid sick and parental leave. The base salary range above is for the Burlington, Massachusetts area, and could vary for candidates in other locations. Why you’ll love being a Similarwebber: You’ll actually love the product you work with : Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world. You’ll find a home for your big ideas : We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take the initiative and create meaningful change within the organization. We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also strongly emphasize community, with regular team outings and happy hours. You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here. Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day. Please note: We’re unable to sponsor employment visas at this time. #LI-SS #LI-Hybrid We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here .

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