Sr. Strategist, Paid Search

MERGE

Kansas City, MOHybrid

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At MERGE, we are Built Different . We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth. Key Responsibilities Campaign Creation & Launch Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies. Deployment : Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads. Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices. Optimization & Management Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets. Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing. Auditing: Routinely check campaign settings and performance to ensure adherence to best practices. Performance Management: Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met. Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations. Ad Hoc Requests & Cross-Functional Communication Assist the account lead with ad hoc requests from internal teams and the client. Provide support in developing process documentation, Points of View (POVs), and sharing product updates. Qualifications & Skills Required Experience & Education Experience: 2 to 3 years of professional paid search experience. Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience. Certifications: Google Ads Certification is required . Google Analytics Certification is a plus. Technical Competencies Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor. Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis. Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation. Communication & Soft Skills Communication: Excellent written, verbal, and interpersonal communication skills. Presentation: Strong presentation skills Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment. Critical Thinking: Ability to think critically about business problems and propose data-backed solutions. #LI-JK1 #LI-HYBRID At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed. MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. And here’s how we live our values at MERGE Ability. Mastering our craft Agility. Delivering with a growth mindset Humility. Collaborating for shared success MERGE is proud to be an Equal Opportunity Employer MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

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