SEO Specialist

Precis

London, GBpay unclear

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At Precis, we are a group of friendly experts in media buying, analytics & marketing science, creative and technology with a joint mission to help great companies thrive in the digital landscape.Are you curious to learn more about us? Read more about us <a target="_blank" href="https://www.precis.com/about">here</a>. For insights into what life is like at Precis and a peek at the perks of working with us, visit <a target="_blank" href="https://www.precis.com/career">this page</a>. In our <a target="_blank" href="https://docs.google.com/presentation/d/e/2PACX-1vSBLXwvVg6Hswyorvcyritm6sCCxhKKxZ96MOVDV5W7PTHqnxUWD62SRTSnKSxOTjtt4I9jtR19YP2i/pub?start=false&loop=false&delayms=30000&slide=id.g36120f1031d_0_323">Handbook</a>, you can get a neat summary of who we are, our culture and our offices. In <a target="_blank" href="https://docs.google.com/presentation/d/e/2PACX-1vRbeA1AGPD16ZnuUDIS2cHwFCdmUEtaTOrEDc9VophRpscwl0MCe9Aja6WRT260O0HyT0AJfByjxqsX/pub?start=false&loop=false&delayms=3000">this document</a>, we have summarised what our recruitment process looks like. Take a look!The SEO & AEO Specialist plays a pivotal role within the SEO & CRO Solutions Group by enhancing the execution and tactics of SEO & AEO activities. This position requires a proactive approach to driving organic performance by utilising data-driven insights to inform tactical decisions aimed at achieving the overall client objectives. The SEO & AEO Specialist is expected to work with a degree of autonomy while fostering close collaboration with team members to streamline efforts and optimise overall performance and efficiency.WHAT YOU WILL BE DOING 💼<ul><li>Independently execute and optimise SEO & AEO tactics, ensuring they are aligned with the set strategic direction.</li><li>Handle day-to-day operational tasks, including analysis, optimisation, and reporting, to ensure high-quality execution and optimal organic performance in standard search and search generative experiences.</li><li>Extract and analyse data to uncover trends and insights that can guide tactical decisions and continuous improvement efforts.</li><li>Conduct in-depth SEO & AEO analysis and audits to identify opportunities for improving brand strength and performance metrics.</li><li>Implement testing initiatives, analyse results, and make optimisation recommendations to improve organic performance.</li><li>Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.</li><li>Collaborate closely with other Solution Groups to action learnings into the overall success of client experience and delivery.</li><li>Proactively contribute to the overall growth of the SEO & AEO business.</li></ul>WHAT WE ARE LOOKING FOR ✔️<ul><li>Solid understanding of the digital marketing ecosystem, with the ability to operationally navigate all three pillars of SEO (Technical, Content & Authority) as well as AI generated search.</li><li>Comprehensive hands-on experience and knowledge in using SEO & AEO tools & platforms (e.g. Ahrefs, SEMrush, Screaming Frog, or similar) to tailor SEO & AEO strategies for brand and performance objectives.</li><li>Technical acumen to identify, mitigate and resolve SEO-related issues, ensuring smooth execution of SEO & AEO activities.</li><li>Strong capability to analyse performance data, identify trends, and derive actionable insights to enhance SEO & AEO efforts.</li><li>Capability to design and implement roadmaps to achieve client goals and correlated targets, as well as showcase untapped opportunities within SEO and CRO.</li><li>Ability to develop hypotheses and conduct tests to inform continuous improvement practices.</li><li>Effective communication skills for engaging with clients on operational aspects and contributing to strategic conversations.</li><li>Familiarity with data visualisation tools (e.g. LookerStudio) and ability to present insights in an engaging and understandable manner.</li><li>In addition to specialisation in SEO & AEO, be comfortable with CRO & UX fundamentals and how these work together to impact total website performance.</li></ul>WHAT WE OFFER🌟 You can read our full offering in our <a target="_blank" href="https://docs.google.com/presentation/d/e/2PACX-1vSBLXwvVg6Hswyorvcyritm6sCCxhKKxZ96MOVDV5W7PTHqnxUWD62SRTSnKSxOTjtt4I9jtR19YP2i/pub?start=false&loop=false&delayms=30000&slide=id.g36120f1031d_0_323">handbook</a>.<ul><li>An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.</li><li>A culture that is built on collaboration, trust and innovation. We value having fun together - that’s why we also have regular afterworks, team events and a yearly festival.</li><li>Transparent salary setting - you can find it below the job description on our website!</li><li>30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac.</li><li>A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5.</li></ul><hr><div>To make things as smooth as possible, please ensure your CV is in English.<blockquote>We update all candidates on their applications by email. If you don't receive an email from us, please check your spam folder.We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly. </blockquote></div>

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