Senior Growth Product Manager

Simple Life App / Zing Coach

Remote, Europe, PL, Agios Athanasios, CY, Europe, Portugal, PT, Serbia, RS, Spain, ESHybrid

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Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit <a target="_blank" href="https://simple.life/?utm_source=greenhouse&utm_medium=hr&utm_campaign=job-postings&campaign_id=1&utm_content=1&adgroup_id=1&utm_term=1&ad_id=1">simple.life</a>. We’re looking for an experienced Senior Growth Product Manager who will own and grow conversion-to-purchase metrics across the full acquisition funnel.Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.Key Responsibilities:<ul><li>Own key conversion metrics: conversion to purchase, and incremental revenue growth.</li><li>Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.</li><li>Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.</li><li>Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.</li><li>Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.</li><li>Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.</li><li>Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.</li><li>Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.</li><li>Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.</li><li>Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.</li><li>Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.</li><li>Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.</li><li>Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.</li></ul>Experience and Qualifications:<ul><li>5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses.</li><li>Proven track record of improving conversion rates and revenue in digital products</li><li>Experience in optimizing customer journeys, particularly sales funnels</li><li>Strong understanding of acquisition channels and how they impact user behaviour</li><li>Strong skills in analyzing user behavior and payment data to derive actionable insights.</li><li>Data-driven decision-maker with a strong analytical background.</li><li>Proficiency in building and working with growth models.</li><li>Expertise in A/B testing and implementing successful warm-up strategies.</li><li>High level of collaboration and leadership abilities, working effectively with cross-functional teams.</li></ul>About You:<ul><li>Results-driven with a passion for solving complex challenges in fast-moving environments.</li><li>Committed to creating exceptional user experiences that also boost revenue metrics.</li><li>A proactive, innovative thinker who iterates quickly based on insights and feedback.</li><li>Skilled in combining data-driven strategies with creative problem-solving.</li><li>Collaborative leader who aligns cross-functional teams toward shared goals.</li><li>Strong intuition for identifying growth opportunities and influencing key metrics.</li><li>Confident and clear communicator with the ability to influence and align teams at all levels.</li><li>Dedicated to continuous improvement and staying ahead of subscription industry trends.</li></ul><div></div>Perks and Benefits:<ul><li>Competitive salary package commensurate with experience, plus stock options;</li><li>The equipment you need to do your job;</li><li>A premium Palta Family subscriptions (Simple, Flo, Zing etc.);</li><li>21 days annual leave, plus bank holidays;</li><li>Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.</li></ul>

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