Senior Demand Generation Manager - ABM

Overstory

Remote: United States | CanadaRemoteFreelance

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The climate crisis is the defining challenge of our time—but it’s also the greatest opportunity for innovation, and a challenge we’re proud to take on. At Overstory, we’re harnessing cutting-edge technology to enable a resilient electrical grid that keeps communities thriving as our world changes. The grid is the backbone of life as we know it. It powers hospitals, keeps food fresh, and ensures communities stay connected. But extreme weather, aging infrastructure, and growing wildfire risks are putting this critical system under pressure. All of this combined makes the electric utility industry the greatest opportunity for tackling climate change. One of the leading causes of catastrophic wildfires and power outages? Trees and brush coming into contact with power lines. That’s where we help. At Overstory, we use AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize. By giving utilities critical analysis on those risks, we’re helping prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid. Our team spans the Americas and Europe, and we work with utility partners across the Americas and beyond. We’re outdoor enthusiasts, musicians, artists, athletes, parents, and adventurers. What unites us is a passion for solving complex problems, a commitment to climate action, and the belief that technology should be a force for good. Join us to help us build a more resilient world together. Role & Team We are looking for a Senior Manager of Demand Generation to architect, execute, and optimize our full-funnel growth engine across a focused set of strategic accounts. This is a high-impact role responsible for building and scaling account-based marketing (ABM) programs that generate awareness, accelerate pipeline, and drive measurable revenue outcomes. Reporting to the VP of Marketing, you’ll play a pivotal role in defining how we reach, influence, and convert our most important customers — developing the programs, campaigns, and insights that fuel predictable, data-driven growth. You will own the strategy, channels, and measurement framework that underpin demand creation — from digital advertising and website conversion to ABM orchestration, nurture journeys, and marketing attribution. You’ll partner closely with Sales, Product Marketing, Events, Revenue Operations, and Customer Success to ensure tight alignment on target accounts, messaging, and pipeline goals. Time zone requirement: North America (PST, MST, CST, NST, AST, EST) What You’ll Do ABM & Full-Funnel Demand Generation Own the strategy and execution of ABM programs for a focused list of strategic accounts. Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline. Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions. Continuously optimize funnel performance, audience targeting, and conversion rates. Digital Marketing and Reporting Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales. Improve website conversion paths, landing pages, and personalized account experiences. Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs. Build dashboards that track funnel health, ABM engagement, and revenue contribution. Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation. Skills & Experience 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions. Located within two hours of the US eastern time zone. Strong command of digital advertising platforms and website experimentation tools. Proven ability to build, execute and measure full-funnel account-based programs. Excellent communication, project-management, and stakeholder-alignment skills. Deep expertise in HubSpot. Data-driven and curious; constantly experimenting with the latest tools. Nice To Have Experience in complex or regulated B2B markets. Experience working in a growth-stage company with account-based motions. Experience leading a business development function. Note: We believe that all people are capable of great things. We encourage you to apply even if you do not meet all of the requirements that are listed within this job description. What We Offer Competitive, location-specific compensation and benefits Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around Home office stipend, coworking and ongoing education budgets A company culture that genuinely embodies each of our core values To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis About Our Team We are a group of 100 people from all over the world. Fifteen nationalities are represented in our team and at last count we speak fourteen languages: English, Dutch, French, Spanish, German, Italian, Portuguese, Russian, Luxembourgish, Lithuanian, Bulgarian, Cantonese, Estonian, and Danish. We work remotely from eleven countries and are looking for candidates that are living and working in one of them: United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Switzerland, Denmark and Canada. We gather once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration. Diversity & Inclusion The climate crisis is a human crisis that requires diverse perspectives to solve. We place enormous value on diversity and believe that the best ideas emerge when people with different backgrounds and experience work together. We remain committed to scaling a team that reflects the communities we serve, and strive to uphold equitable and inclusive practices across every aspect of our business. We are responsible for creating and maintaining a culture where everyone - regardless of background - has a voice in building a sustainable future. Our Values Tackling the climate crisis is our greatest mission. We act with urgency. Our curiosity fuels our growth. We recognize that change is constant, and we find joy and power in exploration. We’re rooted in diversity. Just as ecosystems need biodiversity to thrive, our resiliency comes from our differences. We care for each other. We love the power of machines but we nurture each other as humans. Trust is fundamental. We assume the best in everyone, and we share ideas openly so that we have a positive impact. _________________________________ Use of AI in Our Hiring Process We sometimes use AI tools to support parts of our hiring process, such as helping us manage applications more efficiently or ensuring job descriptions are clear and inclusive. All hiring decisions are always made by people, not machines. Any data processed by AI is handled securely in line with GDPR and our Privacy Notice .

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