Marketing Analyst - Senior

SOFTSWISS

Warszawa, PL, Poznań, PLFreelance

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<h2>Overview:</h2>SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team. You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.<h2>Purpose of the role:</h2><ul><li>You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth</li><li>You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives</li><li>You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency</li><li>You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility</li></ul><h2>Key responsibilities:</h2><ul><li>Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives</li><li>Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making</li><li>Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends</li><li>Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities</li><li>Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution</li><li>Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations</li><li>Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities</li><li>Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact</li></ul><h2>Required Experience:</h2><ul><li>Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level</li><li>5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments</li><li>Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis</li><li>Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking</li><li>Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement</li><li>Practical SQL skills and the ability to work independently with data for analytical purposes.</li><li>Strong Excel or Google Sheets skills for analysis and reporting</li><li>Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar</li><li>Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results</li><li>Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations</li><li>Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders</li></ul><h2>Nice to have:</h2><ul><li>Python experience for data analysis or automation of recurring analytical tasks</li><li>Experience automating reporting or analytical workflows</li><li>Experience with AI-assisted analytics, engineering tools, or data pipelines</li><li>University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field</li><li>Experience working in large international B2B technology companies</li><li>Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives</li></ul><h2>Our Benefits:</h2><ul><li>Private health insurance</li><li>Sports benefits</li><li>Comprehensive Mental Health Program</li><li>Free English lessons (online)</li><li>Local language courses</li><li>Paid time off</li><li>Maternity leave support</li><li>Referral program rewards</li><li>Upskilling, internal workshops, and participation in professional conferences and corporate events</li></ul>

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