Head of Marketing

Solé Bicycles

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Headquarters: Venice Beach, California URL: https://solebicycles.com About the Role: We’re seeking a hands-on, operationally minded marketing manager to own the day-to-day execution and performance of marketing across all of Solé’s channels—Online Sales, Retail Sales, & Corporate / B2B Sales. You’ll build the repeatable systems behind every marketing motion, run cold outreach for new partnerships and initiatives, manage our paid media and creative resources, and be accountable for marketing-driven revenue growth across the entire business. This is a fully remote position, but you must be available during Pacific Standard Time (PST) business hours. Key Responsibilities: • Own the overall marketing calendar and execution across all four channels (Direct Web, Venice Retail, Encinitas Retail, Corporate), ensuring alignment with company goals, brand direction, and revenue targets. • Build and run the repeatable marketing systems behind every recurring motion—weekly Solé Saturdays sends, monthly retail features, corporate outreach cadences, ambassador touchpoints—with documented SOPs so nothing slips. • Oversee and manage the performance of our paid media resources (Meta, Google Ads), providing strategic input, reviewing performance, and identifying opportunities to scale efficiently. • Lead and optimize email and SMS marketing via Klaviyo , including automated flows, campaigns, segmentation, and channel-specific reporting (Direct Web, Venice, Encinitas, Corporate, Ambassador). • Run cold outreach for marketing initiatives —partnership prospecting for hotel groups, multifamily property managers, corporate gifting buyers, ambassadors, influencers, press, and co-marketing partners. Build the lists, write the sequences, manage follow-up. • Coordinate retail marketing for our Venice Beach and Encinitas stores—launch calendars, in-store events, local marketing, assets, signage, and customer comms. • Support corporate / B2B marketing through targeted campaigns, hospitality fleet outreach, and B2B amenity program marketing in partnership with our Head of Sales. • Monitor and analyze performance data using Shopify, GA4, Windsor.ai, and Klaviyo, and translate insights into actionable strategy. Build weekly channel-level dashboards. • Coordinate with creative resources (or create assets if capable) to ensure campaigns are visually compelling and on-brand across web, email, paid, retail, and corporate. • Manage merchandising updates, collection launches, and on-site content for solebicycles.com. • Lead weekly performance reviews and align with the CEO and leadership team on KPIs, channel priorities, and strategy. • Tackle new marketing projects and tests —when leadership says “we should try X,” you scope it, set it up, run the test, and report back. • Collaborate in a remote environment via Slack and other internal tools. Qualifications: • 3+ years in a full-stack marketing, marketing ops, or growth role, ideally with a DTC, e-commerce, or omnichannel lifestyle brand. • Proven experience managing external paid media teams or agencies, with a focus on performance metrics like ROAS, CAC, and LTV. • Multi-channel mindset—comfortable juggling DTC, retail, and B2B audiences with different goals and cadences. You don’t let one channel starve while you over-invest in another. • Strong outbound DNA—you can write a cold email that gets a reply, build a prospect list quickly, and run an outreach sequence end-to-end without hand-holding. • Process-builder mentality—you document what you do, build checklists, and create SOPs so the marketing function gets more repeatable, not more dependent on you. • Hands-on experience with: ◦ Klaviyo (email + SMS, campaigns and flows) ◦ Shopify (eCommerce) ◦ Meta Ads Manager & Google Ads ◦ GA4 (analytics) ◦ Slack (internal comms) ◦ Bonus: Windsor.ai or similar reporting platforms, CRM/outreach tools (HubSpot, Apollo, Instantly) • Strong strategic thinking with the ability to drive execution across multiple digital and offline channels. • Numerate—you can pull data, build a simple report, and make a defensible recommendation without needing an analyst. • Fluent in English with excellent written and verbal communication skills. • Preferred: Graphic design experience or background managing creative teams. Bonus for genuine affinity for the Solé brand, bikes, or beach/lifestyle culture. To Apply: Please submit the following to the email provided above: 1. Resume (Required) 2. Portfolio (if available) 3. Loom Video (Required) – In your Loom video (3–5 minutes), please address the following: ◦ Introduce yourself and your background. Why are you a strong fit for this role and Solé Bicycles? ◦ Tell us about the brands or businesses where you’ve led or operated marketing. What did you own, and what results did you help drive? ◦ Share one campaign, system, or outreach motion you built and ran end-to-end that you’re most proud of. What was the goal, how did you execute it, and what impact did it have? ◦ Describe your experience with AI tools in your marketing workflow. How have you used AI to improve efficiency, generate creative ideas, or optimize performance? ◦ What is your experience with graphic design tools or creative development? Have you personally created assets, or worked closely with a creative team? Please give examples. ◦ State your compensation expectations. Please provide your ideal monthly or annual compensation range for this role. Why Join Solé? Solé Bicycles is more than a bike company—it’s a Venice, California lifestyle brand built on design, adventure, and culture. We’re in active growth mode with strong outsourced leadership in place across Operations, Finance, and Sales, and we’re hiring the marketing operator who will help scale it. You’ll work directly with the CEO, have real autonomy to build and ship, and see your work translate immediately into revenue across web, retail, and B2B. We’re lean, entrepreneurial, and obsessed with quality—from our products to our customer experience. To apply: https://weworkremotely.com/remote-jobs/sole-bicycles-head-of-marketing-1

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