Global Brand Manager

Abinbev

New York, USFreelance$165.000 - $185.000

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About us AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa. About AB InBev Growth Group Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world. In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft. We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities. Role Overview We’re looking for a communications leader to drive the execution, amplification, and creative operationalization of this brand’s global campaigns. This role sits at the center of creative, media, and market execution, ensuring campaigns are deployed with excellence, aligned across markets, and optimized for impact. Partnering closely with internal teams, agency partners, and markets, this role will help bring the brand’s global creative vision to life through strong operational leadership, creative collaboration, and disciplined execution. What You’ll Do Communications Execution Lead the end-to-end execution of global campaigns across markets, ensuring strong deployment, alignment, and in-market excellence Oversee campaign asset cascade, market communication, and ongoing support during live activations Manage communications agency partners, including timelines, deliverables, workflows, and executional processes Own mid-funnel content development in partnership with our in-house agency and cross-functional teams Lead strategy and operations for our creative studio, including key priorities, content planning, end-to-end creative process management, and final creative approvals Ensure consistency and quality across all communications outputs and campaign assets Media Strategy, Planning & Execution Partner with Global Media teams to develop media strategies for major campaigns and initiatives Lead reviews and approvals of campaign media plans to ensure alignment with brand objectives and communications strategy Track and monitor the execution of global media strategy across markets Support markets with alignment, follow-ups, and optimization opportunities to maximize campaign effectiveness and consistency globally Creativity Management Drive operational excellence across the brand’s creative development process and key creative initiatives, including global programs Partner closely with the Communications Director to shape and elevate creative ideas and campaign development Help ensure creative work is delivered efficiently, consistently, and at the highest quality standards Facilitate strong collaboration across creative, media, production, and agency partners to bring ideas to life effectively What You’ll Need 3+ years of experience in communications, media, social media, or creative agencies Strong creative acumen with the ability to support creative development and campaign execution processes Highly organized and process-driven, with strong attention to detail and executional rigor Proven ability to manage multiple stakeholders and external agency partners effectively Strong collaboration and communication skills across different functions and profiles Demonstrated ability to influence and align markets within a global organization Comfortable operating in fast-paced, highly cross-functional environments with multiple priorities simultaneously What We Offer Work Location: New York, NY (onsite) Salary: $165.000 - $185.000 + Bonus Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

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